Category: Pillar Post

Pillar posts, another name for knowledge base articles or cornerstone content, get their name from architectural structures. Pillars are tall, vertical columns that provide essential support for buildings. A pillar post does the same for your content marketing. It provides essential support for all your marketing efforts and lays the foundation for you to advance your strategy. They help you establish your knowledge and authority on the most important topics related to your business or industry.

Think of them as top-level content, things you’d find in a navigation bar on a website. They’re the topics people want to see first and most often in your industry. They’re the pieces that make your audience think, “Wow, this company knows what it’s talking about. I want to work with this team.” Pillar posts often include guides, manuals, in-depth tutorials, or definitive content that explains what you do and why you do it.